Microsoft must realise that Internet is a different ball game

Microsoft's slipping browser market share is a telling statement that when it comes to the web, it is fast information exploration and easy content navigation that matters over brand name, technological grasp of the provider or its market dominance.
From January 2010, Microsoft started offering Windows users in Europe a choice among different web browsers, thus widening consumer choice for browsers. Its decision followed European Commission's "Statement of Objection" sent to the company in 2009.
EC's statement outlined concerns about Microsoft abusing its dominant position in the market by tying Internet Explorer to Windows PC operating system, the software giant has agreed to allow computer manufacturers and users the possibility to turn Internet Explorer off.
Fast forward five months and the browser survey by Net Applications, a US-based web apps and measurement company revealed that for the first time Microsoft's web browser application - Internet Explorer (IE) is rapidly losing market share, currently retaining less that 60% of the total browser market.
At its peak in 2003, Microsoft held as much as 95% of the market share. But it is not all thanks to the EC's anti-trust charges against Microsoft that turned the browser market upside down. IE was being dethroned since it peaked seven years ago owing to users' experience, information, experimentation and a quest for a better browser with more functions. It also lost popularity because of rapid adoption of mobile computing devices with each service provider offering their own IE tool. This includes Opera Mini for smartphones, Blackberry Browser and Apple's Safari for iPhone
As it stands today, Microsoft's Internet Explorer is at 59.95%, followed by Mozilla's Firefox at 24.59&, then Google's Chrome at 6.73%, Apple's Safari at 4.72% and Opera at 2.3%. IE is losing market share even in the UK but holds 70% of the market, according to research firm Nielsen.
User awareness of browsers have been on the rise for more than five years now where research shows that under 20s install a different web browser form IE even before exploring it. Users of Opera and Mozilla Firefox quote lack of capabilities, lack of speed, intuitiveness and performance on IE.
So where did Microsoft go wrong? Firstly it was playing catch up by introducing tab features and others. It missed out on the big open-source movement where professionals were ditching proprietary softwares and browsers for free, open source browsers.
Experts also point out that Microsoft kept IE tied down to operating system for far too long. As operating systems evolve slower than browsers, it crippled IE's ability to evolve faster. The browser was found to be unsecured by several users and there were more plugins released for Firefox browser. Other browsers scored over IE for better standard codings, speed, security and HTML5 support.
Just like other battles on the web world, the browser battle too might shift its axis once again. Until then, let's see what Microsoft's promising version 9 of IE has to offer.