Wednesday 18 February 2009

Facebook works hard to avoid losing face

Information professionals with an interest in privacy issues will be following the data trials and tribulations of social networking phenomena with some interest. The story so far goes something like this. A couple of weeks ago the company released an updated terms of service but then on February 18 decided to revert to the previous version. Why? Because Facebook has apparently received complaints from some users that revised terms appeared to imply that the company would keep personal data even if the account had been deleted. So the old terms were out back while a redrafting process took place.
Facebook CEO Mark Zuckerberg used his blog to explain what was going on. This issue has clearly caused some soul searching. Now Facebook says it is "reaching out to respected organizations to get their input" and Zuckerberg reckons that much of the language is "overly formal and protective so we don't plan to leave it there for long".
With Facebook such a dominant force in the social networking space the outcome of this episode is bound to leave its mark.
Zuckerberg wrote: "Our terms aren't just a document that protects our rights; it's the governing document for how the service is used by everyone across the world. Given its importance, we need to make sure the terms reflect the principles and values of the people using the service."
It would be interesting to know where information professionals on Facebook agree with Zuckerberg. Would privacy issues cause them to stop using Facebook or use it in a different way? Or is this just part of the price you are prepared to pay for using the tool?