Social media technologies must do what they say

Micro-blogging website Twitter has managed to secure a "significant round of funding" from five investment firms, as was revealed through the blog post of its co-founder Evan Williams.
The new funding has reportedly come from two new investors Insight Venture Partners and T R Price, as well as its existing funders Institutional Venture Partners, Spark Capital and Benchmark Capital.
There are two problems to start with. First is that Williams was not as candid about the exact amount of investment because the investors want the deal to be a private affair. Isn't web 2.0 all about sharing information and encouraging transparent and candid conversations? Internet has liberated information and has always preached professionals to provide information. Shouldn't it apply the same rules to itself?.
Unless social media companies including Facebook - which is also known for shying away from sharing plans, projections and security measures - come out in the open, it is hard for information professionals who want to capitalise on these tools to chart out their plan or realise the potential.
Amid tight budgets, it's extremely important for marketers too to define the return on investment and unless there is more information, it is hard to define ROI. The lack of information also hinders discussion on whether the amount of investment was right in the first place. And it does not set a basis to evaluate other social media technologies.
Also presumably, Twitter has secured the funds and valued itself on the basis of its whopping 45 million users in its three-year history and expecting this to grow exponentially.
Twitter is planning to roll out adverts and even provide companies with initial insight and market reaction. But the second problem is that because information on web2.0 applications are user-generated, scattered across multiple platforms and at different times, professionals and advertisers would find it difficult to target the right information for the right set of audience.
There has to be more collaboration of content in the social media technologies before any plans to leverage on them take to the sky. And there definitely needs to be more engagement between users and social media companies.