Friday 2 October 2009

Drop the silo approach

Two research reports on the impact of social networking and Web 2.0 tools in the workplace highlight the anxiety among experts over these issues. Suggesting identical outcomes, both reports - one from Economist Intelligence Unit on managing technology democracy in the workplace and the other study by Recommind on the use and implications of Web 2.0 tools in businesses - urge businesses to "act now and manage Web2.0, it's already late".
The reports found that even today, over 40% of senior executives in organisations said they restrict the use of such applications and have no training in place to manage the uptake of these tools by staff in the near future.
The concerns these executives raised were about security, lack of productivity, loss of information, data breaches, difficulty in preserving and accessing information and legal implications.
The moot point of discussion at both the events were about "Who takes responsibility for implementing and enforcing the company policy on Web2.0 use?"
Companies are finding it increasingly difficult to tackle the tricky issues of Web 2.0 because they acknowledge and identify its benefits in this internet age. Meanwhile, staff insist on "technology democracy".
People may be techno-savvy but they lack digital awareness and history shows that we pay a huge price for this lack of awareness. Young staff have been sacked for posting negative comments about employers or customers; public sector organisations have lost and misplaced highly sensitive information and personal data has been used for vetting future staff.
The question of responsibility is a tough and dodgy one. And the Recommind survey suggested that 70% respondents think it is IT department's responsibility, 17% said it was the legal department and the others were divided between dedicated Web 2.0 specialists in offices, team leaders and individual members of staff.
It's time to drop the silo approach. Not only does the IT department, legal team and staff need to work together, it is time individual users, application providers and regulatory services take responsibility too. Until now, the legislation and public awareness has always been catching up with technology. It is time to stop playing catch up and get even with technology.

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