This Christmas is all about turkey and yes Twitter

It's Christmas time and most information professionals are wrapping up their data projects to spend time with their loved ones.
But professionals may still have their nerves on the market, thanks to the rise and adoption of social web and mobile computing devices and impressive broadband promises in 2009 alone.
Info pros can pat themselves on their back for helping their organisations sail through the tough economic conditions after being entrusted the task of maintaining their organisation's data management capabilities, communication activities and keeping up with technology all on a shoestring budget.
As we look to come out of this deep recession at the start of the next year, their roles will become more exciting yet crucial and challenging. It will be in the next twelve months that info pros can demonstrate how their organisations gained after allowing these professionals to integrate social media in their professional activities; how their digitisation process has helped their companies to be in sync with technological advancements and how investing in right information solutions and subscribing to the right products have given their companies an edge over competition.
But it is also in the next twelve months that businesses would fail to see impact of projects initiated by info pros. If info pros cannot tangibly showcase how much, for instance Twitter has helped their marketing and communications arm in reaching out to the public, their traditional colleagues will get only further cynical. Experts have said that social media can do wonders to businesses, but info pros must be able to quantify the benefits and have the facts and figures ready.
Likewise, if research and academic info pros are not able to justify investing in information technologies, cash-strapped institutions will feel they have "wasted" money. Also if professionals have released exclusive data and products online for free which has backfired, their organisations will feel betrayed.
Amid increased pressure in 2010 when their initiatives will start showing results, info pros need confidence and conviction to justify themselves and assure their slightly-wary organisations that all steps have indeed been in the right direction.
Gathering such information may not be daunting with today's information feeds, measuring technologies and social media.
Happy holidays and of course, happy holiday tweeting!