Friday 4 September 2009

Publishers showing spine in the ebook battle

Credit where credit is due. The publishing sector deserves a pat on its back for steering the future of the books.
Acknowledging the role that ebooks and ebook readers would play within the sector, the industry is not just keeping pace with the latest technology but is, in fact, a step ahead- forming alliances, consolidating and providing users a peek into the future.
Unlike the music industry, which was forced to evolve following innovations such as the MP3s, iPods and even Spotify that changed the consumption of music, publishers are bracing themselves with new technologies and organisations such as British Library is enabling consumers "to get to grips" with the hi-tech devices that could change the way we read.
Google Books, Google's online library has agreed to add one million books for free to Coolerbooks.com, for Interead's ebook reader Cool-ER.
The search giant, along with Sony, is also supporting the open EPUB- publishing format that can conform to any e-reader, liberating the market and challenging Amazon's model of ebooks compatible only with its own reader Kindle.
While on one hand, content-access is becoming sophisticated, Harry Potter publisher has given content too, a 21st century makeover. Bloomsbury Library Online has virtual bookshelves that allows one to access books via public libraries or through internet enabled mobile phones.
However, a lot still needs to be tackled- getting more publishers publish books in ebook-friendly formats, making the devices more affordable and user-friendly, digitising old books in ebook compatible formats and even collaborating with communication devices manufacturers.
Typical problems that challenge the music industry today are online piracy and file sharing issues. The issues are so deep-rooted that it requires government intervention and severe clampdown to restrict the damage.
We need due diligence process to combat similar file-sharing issues, legal compliances and piracy within the ebook market, its impact on book-sellers and physical newspapers, otherwise well-begun would remain half done.
By Archana Venkatraman

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