Tweeters and non-Tweeters

It is well worth repeating the cliché - internet has transformed our lives. Information, news, file-sharing, catch up television, blogs, entertainment and social networking. Layer upon layer, it is a world unto itself.
While this virtual world exposes us to new challenges and conflicts, it also dangerously divides our real world into separate sects.
A YouGov survey of almost 2000 adults have revealed varying attitude towards social media. While many welcomed its adoption in business, 71% respondents said teaching social media technologies such as Twitter in schools is "inappropriate".
Meanwhile, the old school of thought is still prevalent- 50% of the UK workforce are banned from using social media in the workplace- presumably for productivity reasons. Contrarily, 20% of respondents agreed or strongly agreed that a corporate Facebook would be better for sharing information and collaborating on projects.
As I have always argued, the majority of respondents who were inclined towards social media in the workplace were Generation Y-ers. This reflects how the young have changed the way they communicate.
Traditional organisations must provide social media platform to its employees for sharing ideas and views and to collaborate in a medium of their choice. Social media sites are not just a means to connect or not just used to advertise the positive aspect of one's life. Today, they are beyond a mere public relations weapon of every individual.
Several Tweeters have a fan-following for their valuable information, some human resource departments vet people by tracking their social media activity. Ambitious companies have extended their online presence with the use of these tools and even promoted products and services through them.
Business social media site LinkedIn boasts of 40 million plus members. This shows the importance of these applications and the role they are likely to play in future generations' personal and professional lives. Social networking sites such as Facebook host a multitude of groups fighting for social, economic and environmental causes. And that is why, it is important to allow children familiarise themselves with these technologies which they have a great aptitude and appetite for.
What is also shocking about the survey is that 6% have admitted that they'd go as far as not taking a job if social media tools were not made available to them. Although nominal, it reflects the division in ideologies. Besides, a survey of even younger sample could provide more alarming insights.
It must be about a happy marriage- making social media technologies a tool to achieve traditional objectives- than slipping into a divided society of Tweeters and non-Tweeters.