Last weekend a new blog burst on the scene. No ordinary blog though. This one is truly useful for anyone who is interested in how organisational cultures are adjusting to the new realities brought about by social computing and other liberating technologies.
Astonishingly (for me anyway), the blog is being hosted by leading search company, FAST. But, rather than some corporate blowhard spouting off, the contributors are all thinkers and practitioners in the, erm, Enterprise 2.0 space. You can read these people all in one place. At the moment there are just 14 public blog posts and a few pre-launch posts, so very easy to get up to speed.
The latest one has Euan Semple expressing his reservations about Enterprise 2.0. To paraphrase horribly, he's concerned that "business as usual" is trying to hijack the new disruptive technologies. Other posts are summaries of good stuff the authors have been discussing on their own blogs. It's a great distillation and talks about fears and problems as well as opportunities and case studies.
The blog also has sidebar links to what's hot in the Enterprise 2.0 space and to a number of useful blogs. It really is a good one-stop-shop. Once the initial burst of enthusiasm is over, I hope that the quality and interest of the posts are sustained.
The blog is called FASTforward and it is a prelude to a conference of the same name in San Diego in February. Sadly, it clashes with something else in my diary and I won't be able to go. But, if the blog lives up to its promise and if the conference organiser allows a healthy audience participation, the sessions could get pretty lively.
Happy reading over the Christmas break. If I'm in a fit state, I'll be back next Thursday or Saturday.
Why are you amazed? That is exactly what corporate blogging is about. Look at what Scoble did for Microsoft.
ReplyDeleteThis blog is a showcase for the expertise of the people behind the developments at FAST. No better PR, than what you just posted.
I am surprised by your remarks.
ReplyDeleteThe blog appears to be something quite different to your description. Maybe most of the writers are from FAST, in which case I stand corrected.
As far as I am aware none of the writers are from Fast - this one certainly isn't - and there has been no constraint placed on what we can or can't talk about.
ReplyDeleteThanks Euan. That's what I thought was the case.
ReplyDelete