Monday, 23 November 2009

Will the digital economy bill backfire?

The government used the Queen's speech to introduce a Digital Bill that will "enhance UK's digital economy" by effectively tackling the copyright infringement online and improving digital infrastructure and content technologies.
Realising that rapid digital technological evolution calls for legislation that can resolve digital information issues such as file-sharing on the internet, book digitisation, internet privacy and even copyright violations on the web, the government has outlined its roadmap.
Addressing one of the most pressing concerns of the digital age, the proposed Bill aims at providing essential support for creative industries in a digital world, through proposals on online copyright infringement and changes to copyright licensing.
Through one of its primary elements - Online infringement of copyright - it will tackle widespread copyright infringement via a two-stage process. First by making legal action more effective and educating consumers about copyright online. Secondly through reserve powers, if needed, to introduce technical measures, such as disconnection.
But legal experts say the bill could bring in unexpected registration requirements and government control over online libraries and many other rights owners. They may need to register with the government, pay annual registration fees and be subject to codes of practice, backed up by criminal sanctions, if provisions regarding the control of 'licensing bodies' are brought in.
Copyright expert, Robin Fry, a partner at Beachcroft, said: "The government might have been thinking about the UK's fourteen main collecting societies - but unless there's a radical rethink any business selling rights to use copyright material could be forced to confront a new licensing regime.
He added: "The IT, information and the media industries have not yet picked up on the impact of this proposed law. There will be consternation in Soho and confusion in Shoreditch. This Bill already needs a desperate overhaul."
And the ISP association said they strongly oppose the proposals. The Bill also commits to public service content in a rapidly changing broadcasting landscape, through action on the provision of news in the nations, regionally and locally.
This illustrates the complexities of tackling copyright issues and other digital information related issues by playing catch-up. In a reactionary bid to tackle copyright concerns with new legislation, we are running a risk of chalking out hasty and sweeping rules that may, in fact, harm creativity.
The problems of mass digitisation and copyright and security must be resolved through due diligence, debates and inputs from experts working in the information industry. It must uphold the principles of existing copyright framework that is fair to creative enterprises and amend it to fit to the digital age rather than launching a new bill exclusively relating to the web. In addition, state intervention in the broadcast of news will only delay the flow of information to users.
Lastly, We have always argued on this blog that it is time to drop the silo approach. As complexities of having 27 varied copyright legislations across the EU challenge us, introducing a nation-specific bill will only double the woes of the European wide plan to address these concerns.
We don't need to be arm-twisted by the government, we need a bill that will resolve digital problems without impeding UK's digital growth and without limiting the amount of information accessed by the public.

Tuesday, 17 November 2009

The answer is with you, stupid

CrossKnowledge, the European expert in the remote development of leadership and management skills through new technologies, wanted to look at the social web from "every possible" angle, certain that it is the future of business, communication and information exchange. Interesting no one thought of conducting such an experiment before!
It asked the opinion of five observers from very different segments of the information sector- a publisher of web 2.0 solutions, a consultant specialising in social networks, an HR executive, a sociologist and a teacher - to study the impact of social networking on a company's strategic vision, structure and leadership.
The academic described the new forms of work organisation; another expert spoke about the impact of 2.0 applications in development practices and skills management; a third expert explained the link between tools and bu¬siness; the consultant spoke of his understanding of the impact of so¬cial networks on business; and finally the HR professional described the implementation of a tool created within a mobile phone company.
It found that the culture of exchange and openness encouraged by social networking sites enables companies to accelerate their decision-making processes, and increase their capacity for innovation and commercial productivity; social networks boost a company's competitiveness by providing it with improved responsiveness. Far more than just a technological revolution, the predicted arrival of the company as community translates above all into a cultural change.
By creating a networked organisation, social media encourage the lasting participation of employees, clients and partners, which in turn prompts reflection on both management's role in the corporate structure and the form that training takes.
That social media are about more than just technology, they're also all about combining social interaction and content creation: they use collective human intelligence, in the spirit of online collaboration. Consequently, the impact of professional networks will change the actual structure of corporate strategy.
Of course, collating such information is extremely useful for businesses and institutions that look to integrate social web in their communication strategy and allow technology democracy. But the ultimate factor that determines the direction of the social web is the user himself.
This is the beauty of interactive social web - making every user a publisher, researcher, aggregator, information provider and content generator. And he, who is empowered by the social web, must form a crucial part of such a research if we are to understand the mysterious world of web 2.0. Ask yourself why you use it, how you use it and what it has done to your personal and professional life, if you want social web explanations.

Thursday, 29 October 2009

Google's Powermeter helps monitor energy and perhaps even rescues social media

Google has launched a software application in the UK that will give consumers information about their energy consumption, usage pattern and carbon footprint thereby enabling them to save both money and energy. The "opt-in" tool receives information from utility smart meters and energy management devices and provides it to customers on their screens.
Currently Google just has a deal with energy supplier first:utility in the UK. Users of other energey suppliers need to install a sensor device AlertMe Energy (for £69) to their meters and then view the data for an additional £3 monthly charges.
Powermeter provides energy information in the form of graphs on a daily, weekly or monthly basis and enables users to compare their usages and derive their average use.
However, in keeping up with users' demands for interactive tools, Powermeter aims to allow users to share their energy habits, tips and light-hearted energy-saving competitions, according to a report in the Guardian.
Google has expressed its wish to bring the social element on to the software, perhaps for a more robust uptake. But here in lies the future of interactive media - an innovative application build on the premise of providing crucial information and then building the interactive element on to it. A refreshing shift from standalone social media websites.
As rapid advances are being made in the web 2.0 tools and interactive technologies, several studies and surveys suggest that most of the user-generated content in Twitter is "banter" and that such tools are hampering people's productivity at workplaces.
Almost simultaneusly, niche and focus-group based social media applications such as Springer's The NeuroNetwork for neurology researchers and Sage's Methodspace to discuss research methodologies among others are proving beneficial in peer-to-peer information sharing, discussions and advice.
The primary function of the web - accurate information provision - was hijacked amid the launch of a slew of purely user-generated content through the latest web 2.0 tools.
Powermeter- that displays information on the web on users' customised iGoogle page brings progress in the area of information provision. It brings to our screens crucial information that is otherwise difficult to access and then builds interactive technologies around it, suggesting evolution in the mainstream social media space.

Friday, 16 October 2009

Social media technologies must do what they say

Micro-blogging website Twitter has managed to secure a "significant round of funding" from five investment firms, as was revealed through the blog post of its co-founder Evan Williams.
The new funding has reportedly come from two new investors Insight Venture Partners and T R Price, as well as its existing funders Institutional Venture Partners, Spark Capital and Benchmark Capital.
There are two problems to start with. First is that Williams was not as candid about the exact amount of investment because the investors want the deal to be a private affair. Isn't web 2.0 all about sharing information and encouraging transparent and candid conversations? Internet has liberated information and has always preached professionals to provide information. Shouldn't it apply the same rules to itself?.
Unless social media companies including Facebook - which is also known for shying away from sharing plans, projections and security measures - come out in the open, it is hard for information professionals who want to capitalise on these tools to chart out their plan or realise the potential.
Amid tight budgets, it's extremely important for marketers too to define the return on investment and unless there is more information, it is hard to define ROI. The lack of information also hinders discussion on whether the amount of investment was right in the first place. And it does not set a basis to evaluate other social media technologies.
Also presumably, Twitter has secured the funds and valued itself on the basis of its whopping 45 million users in its three-year history and expecting this to grow exponentially.
Twitter is planning to roll out adverts and even provide companies with initial insight and market reaction. But the second problem is that because information on web2.0 applications are user-generated, scattered across multiple platforms and at different times, professionals and advertisers would find it difficult to target the right information for the right set of audience.
There has to be more collaboration of content in the social media technologies before any plans to leverage on them take to the sky. And there definitely needs to be more engagement between users and social media companies.

Friday, 2 October 2009

Drop the silo approach

Two research reports on the impact of social networking and Web 2.0 tools in the workplace highlight the anxiety among experts over these issues. Suggesting identical outcomes, both reports - one from Economist Intelligence Unit on managing technology democracy in the workplace and the other study by Recommind on the use and implications of Web 2.0 tools in businesses - urge businesses to "act now and manage Web2.0, it's already late".
The reports found that even today, over 40% of senior executives in organisations said they restrict the use of such applications and have no training in place to manage the uptake of these tools by staff in the near future.
The concerns these executives raised were about security, lack of productivity, loss of information, data breaches, difficulty in preserving and accessing information and legal implications.
The moot point of discussion at both the events were about "Who takes responsibility for implementing and enforcing the company policy on Web2.0 use?"
Companies are finding it increasingly difficult to tackle the tricky issues of Web 2.0 because they acknowledge and identify its benefits in this internet age. Meanwhile, staff insist on "technology democracy".
People may be techno-savvy but they lack digital awareness and history shows that we pay a huge price for this lack of awareness. Young staff have been sacked for posting negative comments about employers or customers; public sector organisations have lost and misplaced highly sensitive information and personal data has been used for vetting future staff.
The question of responsibility is a tough and dodgy one. And the Recommind survey suggested that 70% respondents think it is IT department's responsibility, 17% said it was the legal department and the others were divided between dedicated Web 2.0 specialists in offices, team leaders and individual members of staff.
It's time to drop the silo approach. Not only does the IT department, legal team and staff need to work together, it is time individual users, application providers and regulatory services take responsibility too. Until now, the legislation and public awareness has always been catching up with technology. It is time to stop playing catch up and get even with technology.

Friday, 25 September 2009

Will technology spark the next economic crisis?

In previous decades it was the stock market crisis that brought the economy to its knees. More recently we had the sub prime mortgage doing the same to the economy. It may well be the technology in the next two decades that could spur a recession.
The social media space, internet, digitisation, virtual conferences and many more innovations are spreading at a breakneck pace. We are so smitten by latest applications that its uptake seems almost reckless. We are just as hopelessly enthusiastic as we were when there was first the widespread opportunity of dealing in stocks and shares and later on with irresistible lines credit for housing from banks.
While individuals like innovation there seems to be some caution regarding allowing "technology democracy" within companies as the research by Economist Intelligence Unit suggests. The fear is that too much of technology freedom will descend into chaos. And experts acknowledge these risks and advice companies to adopt measures for preventing the chaos.
But web stands for integrating everything. What is professional can be deemed personal and vice-versa in the social networking space. Human resource professionals are vetting people after browsing through their digital personality, professionals are finding business sensitive information on Twitter pages and journalists can find scoops and leads from inadvertent comments and feedbacks on the social media websites.
The technology stocks are going bullish and each day, the companies are unveiling massive plans of digitisation and launching online solutions, video-on-demand, state of art file-sharing, personal communication devices and applications that will empower you with real-time information updates.
While web-conferencing helps us cut our carbon footprint and mobile devices are useful to "connect on the move", too much technology dependence not just means greater information sharing, it also reassures technology providers into supplying us with the services to cater to our demands. We don't seem to give a moment's thought to the possibility of a shocking revelation of some technology gone terribly wrong. What would happen if we were told one Monday morning that all the information on Google's cloud has been corrupted or stolen?
by Archana Venkatraman

Friday, 4 September 2009

Publishers showing spine in the ebook battle

Credit where credit is due. The publishing sector deserves a pat on its back for steering the future of the books.
Acknowledging the role that ebooks and ebook readers would play within the sector, the industry is not just keeping pace with the latest technology but is, in fact, a step ahead- forming alliances, consolidating and providing users a peek into the future.
Unlike the music industry, which was forced to evolve following innovations such as the MP3s, iPods and even Spotify that changed the consumption of music, publishers are bracing themselves with new technologies and organisations such as British Library is enabling consumers "to get to grips" with the hi-tech devices that could change the way we read.
Google Books, Google's online library has agreed to add one million books for free to Coolerbooks.com, for Interead's ebook reader Cool-ER.
The search giant, along with Sony, is also supporting the open EPUB- publishing format that can conform to any e-reader, liberating the market and challenging Amazon's model of ebooks compatible only with its own reader Kindle.
While on one hand, content-access is becoming sophisticated, Harry Potter publisher has given content too, a 21st century makeover. Bloomsbury Library Online has virtual bookshelves that allows one to access books via public libraries or through internet enabled mobile phones.
However, a lot still needs to be tackled- getting more publishers publish books in ebook-friendly formats, making the devices more affordable and user-friendly, digitising old books in ebook compatible formats and even collaborating with communication devices manufacturers.
Typical problems that challenge the music industry today are online piracy and file sharing issues. The issues are so deep-rooted that it requires government intervention and severe clampdown to restrict the damage.
We need due diligence process to combat similar file-sharing issues, legal compliances and piracy within the ebook market, its impact on book-sellers and physical newspapers, otherwise well-begun would remain half done.
By Archana Venkatraman