Tuesday, 15 February 2011
Local governments will play safe with library closures, but will close them anyway
It is a bit like fighting a losing battle but fight we must to save our local libraries and library professionals.
The proposed closures of libraries (as many as 450) nationwide has raised much interest, scepticism and deep-rooted concerns. Many passionate library-lovers have even embarked on campaigns to save their local libraries from cuts.
There is a wider argument to save our local libraries. Users go to libraries to learn new skills, read, broaden knowledge, access information and even to improve their digital skills by simply going online for finding entertainment/information. Libraries serve as community and cultural centre for residents. They help researchers and academics conduct their reference work and even encourages children to develop reading activity.
Arguably, the internet and electronic reading devices have helped in bringing library to you and make searching and discoverability easy. But until these devices become mass market and until we resolve Britain's digital divide, libraries will continue to help us build a knowledge economy.
In addition to books, libraries provide access to the internet, reference databases for individual disciplines that can be very expensive.
Library professionals have even made an effort to keep up with the digital trends and have introduced RFID tags (users can borrow books from one library and return it via another public library) and even e-books. They have also formed consortium with a view to reduce managing cists and sharing more books between councils to provide users more value and choice.
It is not just an emotional argument. The local authorities have a statutory duty too.
Under the Libraries and Museum Act of 1964 which outlines the general duty of library authorities as "It shall be the duty of every library authority to provide a comprehensive and efficient library service for all persons desiring to make use thereof..."
The Act further states that it is the duty of the library authority to encourage both adults and children to make full use of the library service, and to provide advice as to its use and of making available such bibliographical and other information as may be required by persons using it.
They are also required to keep adequate stocks, by arrangements with other library authorities, and by any other appropriate means, that facilities are available for the borrowing of, or reference to, books and other printed matter, and pictures, gramophone records, films and other materials, sufficient in number, range and quality to meet the general requirements and any special requirements both of adults and children.
Local government authorities may be well aware of their obligation to comply with the law and that's why they are playing it smart. Just as Hounslow Councillor Jagdish Sharma responding to residents' concerns about libraries told Hounslow Chronicle that, "We will still provide public libraries, but how many and where will be subject to the result of the public consultation. Whatever the results, we will ensure that everyone still has access to first-class library services across Hounslow."
The local council pledged that its three main libraries - Feltham, Hounslow and Chiswick will not be up for consultation. That means smaller towns of the council such as Brentford will see its library services axed.
Such streamlining of services call for people to travel longer, miss out on the local flavour and discourage local residents from engaging in public library services.
Government will find ways to work around the Act through other initiatives such as the Big Society project under which local residents will be encouraged and assisted to run library service.
But what about the library professionals who provide specialised services, recommendations and are well aware of the users' needs?
Libraries and library professionals contribute in making users more skilled, and informed as well as help them improve their digital skills.
Under the current initiatives, libraries will stop resembling the libraries we once loved. It is as important to save them as it is to save other public services and we must use the 1964 Act as a means to save libraries.
-By Archana Venkatraman
Friday, 14 January 2011
Control the cloud before it gets out of hand
While outlining its strategy for cloud computing, European Union vice president for the Digital Agenda, Neelie Kroes emphasised that an increased focus on security and data protection in the cloud lies in the heart of its strategy.
Kroes called for data protection standards to be "trans-national because, the free movement of personal data within the EU is another way to complete the digital single market in Europe".
Industry experts have responded that they are already driving self-regulatory initiatives such as developing code of practice documents. But what is really required is a concrete plan of action to address important issues relating to delivery of information services via the cloud.
It is time that guidelines and advisory services for cloud computing is followed by practical initiatives.
While not all data loss issues in the recent times are directly related to cloud, data protection and security issues have always wrecked robust adoption of these technologies by consumers.
Companies need to address a few issues to reassure customers. They need to clearly define what constitutes as their own responsibility towards data protection and security on the cloud, and what constitutes as customer's responsibility. Not many customers are aware of where vendor's responsibilities towards data management ends and where theirs begin.
Secondly service providers need to confidently convince businesses that they can manage unstructured and ever-expanding information created on the social web and safely and securely streamline this information for businesses to action on it.
And lastly, as these providers set their eyes in emerging markets such as China where information is increasingly accessed via mobile devices rather than traditional computing machines, they need to have clear strategy for information delivery on mobile.
Otherwise, as social web and mobile computing become the norm in 2011, there will be wide-spread confusion about who is responsible for data breaches and compliance issues, how to manage and control access to users on mobile devices and how to manage information flow on the social media.
2011 will be a crucial year as we gradually emerge out of the current economic chaos and see new technologies catch up rapidly. The industry must come to grips with these pressing issues and bring transparency, accountability and safety to data on cloud. And yes, the onus is on business customers and info pros too to read the fine-print of cloud services. We are all in it together, aren't we?
Friday, 22 October 2010
Businesses cannot ignore data protection and privacy issues as pressure mounts
Towards the end of September, the European Commission referred the UK to the EU Court of Justice for not fully implementing EU rules on the confidentiality of electronic communications such as e-mail or internet browsing
The organisation pointed out that existing UK law governing the confidentiality of electronic communications is in breach of the UK's obligations under the EU's ePrivacy Directive and the Data Protection Directive in a few areas.
The Commission also proposed a regulation to strengthen and modernise the European Network and Information Security Agency (ENISA). Under its mandate, ENISA would engage EU member states and private sector stakeholders in joint activities across Europe, such as cyber security exercises, public private partnerships for network resilience, economic analyses and risk assessment and awareness campaigns.
Following this UK's data protection watchdog- ICO (Information Commissioner's Office) along with the Ministry of Justice (MoJ) has agreed that there needs to be a common sense and modern day approach to data protection.
The law needs to provide more clarity for individuals and for businesses. In particular the privacy watchdog wants more clarity on the scope of the law including what constitutes personal data, ICO noted.
This heightened sense of data protection was echoed by academics too. Amid intense information protection concerns, the Oxford University Press has launched International Data Privacy Law (IDPL), an international journal covering law relating to data protection and privacy.
The journal focuses on all aspects of privacy and data protection, including data processing at a company level, international data transfers, civil liberties issues (e.g., government surveillance), technology issues relating to privacy, international security breaches, and conflicts between US privacy rules and European data protection law.
However, there is a wide disparity between how regulators and academics approach data protection and how businesses approach them. The regulators have a cautious approach looking at ways to improve privacy of personal data and secure public confidence. While a series of data loss incidents, (latest one being the ACS Law issue) mark the attitude of corporate entities.
These are huge issues for multinational organisations. They are faced with double whammy. In addition to stricter regulation to fit the digital age, organisations, especially the public sector ones, are under immense pressure to follow open data policies. This is part of the government's open data revolution to make themselves more transparent and accountable and offer data to people for re-use.
Business must get their house in order soon before one-off data loss stories snowball into huge unmanageable legal issue for the sector because then it will only take longer to regain confidence, convince more people to get online and to build a secured yet connected UK digital economy.
Thursday, 12 August 2010
Digital Economy Act continues to remain unpopular
By Jack Phillipps
A few weeks ago, the Museums, Libraries and Archives Council (MLA) was asking for individuals within the library sector to respond to the Ofcom consultation on the implementation of the Digital Economy Act by 31 July 2010 to ensure that decision-makers understood implications of the Act.
Considerable uncertainty was lurking around the Act like a bad smell due to confusion over which legal category the sector would fit into, leaving the sector vulnerable to risks. To avoid these pitfalls the MLA, the British Library and the Joint Information Systems Committee (JISC) have written up a bunch of crib sheets and helpful templates to help the sector keep ahead of the Act as well as Ofcom's code of practice and ways to respond to the consultation.
I've read over the briefing on sections 3-16 of the Digital Economy Act for museums, libraries and archives myself and to me it would seem to cover all sections of the Act and resolve all uncertainties. The document, amongst other things, explains why you should read it at all, why museums, libraries and archives should be aware of the Act and the implications it has for their institutions.
While it is hardly a page turner to read, the document shows that the MLA, the British Library and the JISC have done their duty admirably in providing institutions the information required to prepare for the introduction of the Act and for this they should be commended.
The government however, as seems to be their tendency, have not been as proficient as Roy Clare, MLA chief executive, has commented: "The Digital Economy Act is complex, hastily enacted, and perhaps not drafted with the library user high in mind. There is thus a risk of an unintended consequence, namely interference with the vital role libraries have in enabling people freely to access information online."
So, while the government are, as ever, content to ignore all advice but their own, it is good to know the industry of museums, libraries and archives has someone to fight its corner in the form of the MLA.
Thursday, 5 August 2010
Google Wave drowned by apathy
The Official Google Blog announced the close of Google Wave- the web app for real time communication and collaboration, developed by the search engine giant in 2009.
Urs Hölzle, senior vice president, operations & Google fellow wrote on the blog: "Wave has not seen the user adoption we would have liked. We don't plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects."
Those who liked it really liked it- the twitter posts from its handful of fans are saying that loud and clear. "Google Wave was email evolved. It heralded a fundamental change, in my mind, of how we could interact with each other and our various locations on the net." And "a gem of a communicative tool goes down the drain" and so on.
Google Wave was truly collaborative. It enabled users to manage their total communication on the web- instant messaging, emailing, and communication on social networks.
It enthralled business users too with its document collaboration applications, easy and intuitive tools to share ideas, wikis, graphs, opinions, files and presentations. It allowed users to mash up a wide range of web based technologies like such as sharing a map or document and even allowed private communication within a group collaboration.
It allowed the sharing of images and other media in real time, enabled third-party developers to build new tools like consumer gadgets for travel, allowed drag-and-drop of files from desktop and even playback the history within the web browser.
And it was free.
So, if it was indeed this good then why it failed. The search engine is partly to be blamed for Google Wave's failure. Apart from a few (and far between) tedious You Tube demos and introductory clips, Wave's true objective and potential was not communicated to the users. Left to people's own perception, its uptake was limited because many thought it was complicated and unnecessary.
Wave was rejected as yet another communicative tool that just brought together everything on the web that we managed separately.
In fact, Wave allowed group collaboration, but unlike social media, it allowed you to choose what you share and how much you share with whom.
A large part of its failure is down to us and our obsession with old-fashioned communication. While we appreciate and embrace new tools of communication, we are not truly embracing of collaboration. We still choose to do all things - email, IM, sharing - separately, when Wave allowed us to do them within a single browser.
We only appreciate digital resources that perk up our existing form of communication but if it is one that just brings together all that we do individually, we fail to see the point.
Of course Wave had problems- the predictive texts and the ability for multiple users to edit the same text brought in confusion, but nothing that couldn't be easily fixed.
Google Wave had a great future but our apathy drowned it.
Thursday, 24 June 2010
A would-be Gen Y worker speaks out
The Centre for Information Leadership at City University London has put forward its first challenge paper, which looks at whether information and business leaders are prepared for the entry of Generation Y into the workplace.
The paper, entitled "Responding to the Millennial Generation", looks at Generation Y in contrast to its predecessors and highlights the level of individuality and the entrepreneurial spirit of 'digital natives'.
IWR asked intern Jack Phillipps to take a look
As a member of Generation Y myself studying for a university degree and entering the workplace in a year's time I would say I can judge pretty well whether the paper has any validity or is talking utter rubbish. There are several things about this generation that make it completely different from those that have preceded it; the root of these differences is that millennials are the first generation that never been without a computer or a mobile phone to hand.
I myself could not imagine living without the internet, mobile phones and text messaging; they make our lives so much more convenient but while previous generations appreciate the difference between before and after, to Generation Y they have a permanence similar to that of the sun and the moon.
A study in the US found millenials were comfortable with using technology and found novel ways of using it not originally envisaged by the designers; this is Darwinism at its most contemporary. Some other findings were that there was more ethnic diversity, the tendency to sleep with their mobile phones under their pillows and despite a high proportion of unemployment there was confidence about finding a decent job in the future. Another discovery that will surprise no one was the preoccupation with social networking sites, the 21st century form of gossiping.
The white paper makes a number of observations, some valid and others I would disagree with:
• Apart from medicine, the law and the civil service businesses will not be able to give a young twenty something employment for life, it's just not feasible. So Generation Y has naturally adapted to this changing job environment and if they are to stay ahead of the game the larger employers must keep up or they will stagnate.
• No doubt generation Y's individuality will change the expectations they have in relation to the work-life balance; the older generations' ideas of a template for how to use technologies will eventually be outstripped by the millenials who will find other options when present ones bore them.
However there are a few points I would dispute:
• Generation Y needs support in going beyond the initial Google search and weighing evidence from authoritative sources; this claim seems to completely ignore a good number of universities which are making their courses increasingly relevant by showing how to adapt their courses to the job market. The weighing of evidence from authoritative sources is an essential part of my own university degree and I'm sure this cannot be particular to me and my circle of university friends.
• They prefer to deal with folksonomies and tend to rely on cognitive authority. Again, this claim can be viewed as weak because I know from personal experience that university academics spend hours of their time drumming into their students the danger of relying on unreliable sources, so that when we enter a search term into Google we should not select the first site on the list, usually Wikipedia, which academics hate for the fact that anyone and everyone deems themselves an expert in something or other.
This White Paper is an interesting piece which is particularly relevant at the moment with the number of university applicants increasing every year and the economic downturn threatening the job market. While I would say there are flaws in the argument put forward it is a good place to start.
Wednesday, 5 May 2010
Microsoft must realise that Internet is a different ball game
Microsoft's slipping browser market share is a telling statement that when it comes to the web, it is fast information exploration and easy content navigation that matters over brand name, technological grasp of the provider or its market dominance.
From January 2010, Microsoft started offering Windows users in Europe a choice among different web browsers, thus widening consumer choice for browsers. Its decision followed European Commission's "Statement of Objection" sent to the company in 2009.
EC's statement outlined concerns about Microsoft abusing its dominant position in the market by tying Internet Explorer to Windows PC operating system, the software giant has agreed to allow computer manufacturers and users the possibility to turn Internet Explorer off.
Fast forward five months and the browser survey by Net Applications, a US-based web apps and measurement company revealed that for the first time Microsoft's web browser application - Internet Explorer (IE) is rapidly losing market share, currently retaining less that 60% of the total browser market.
At its peak in 2003, Microsoft held as much as 95% of the market share. But it is not all thanks to the EC's anti-trust charges against Microsoft that turned the browser market upside down. IE was being dethroned since it peaked seven years ago owing to users' experience, information, experimentation and a quest for a better browser with more functions. It also lost popularity because of rapid adoption of mobile computing devices with each service provider offering their own IE tool. This includes Opera Mini for smartphones, Blackberry Browser and Apple's Safari for iPhone
As it stands today, Microsoft's Internet Explorer is at 59.95%, followed by Mozilla's Firefox at 24.59&, then Google's Chrome at 6.73%, Apple's Safari at 4.72% and Opera at 2.3%. IE is losing market share even in the UK but holds 70% of the market, according to research firm Nielsen.
User awareness of browsers have been on the rise for more than five years now where research shows that under 20s install a different web browser form IE even before exploring it. Users of Opera and Mozilla Firefox quote lack of capabilities, lack of speed, intuitiveness and performance on IE.
So where did Microsoft go wrong? Firstly it was playing catch up by introducing tab features and others. It missed out on the big open-source movement where professionals were ditching proprietary softwares and browsers for free, open source browsers.
Experts also point out that Microsoft kept IE tied down to operating system for far too long. As operating systems evolve slower than browsers, it crippled IE's ability to evolve faster. The browser was found to be unsecured by several users and there were more plugins released for Firefox browser. Other browsers scored over IE for better standard codings, speed, security and HTML5 support.
Just like other battles on the web world, the browser battle too might shift its axis once again. Until then, let's see what Microsoft's promising version 9 of IE has to offer.
Thursday, 22 April 2010
Picking and choosing
You may remember at the beginning of April a row broke out over science and politics. This row was re-ignited today [22 April] when the UK Drug Policy Commission and the think-tank Demos released a research report saying it was time to rethink drug control laws. The Commission/Demos work will refocus attention on the resignations earlier this month of a number of experts from the Advisory Council on the Misuse of Drugs. They quit in protest over the way that ministers ignored the scientific advice and instead were accused of playing politics by pledging to ban mepherdone and therefore could be seen to be 'acting tough' in the run-up to the election.
A couple of weeks later and drugs were forgotten as airports across Europe were shut because of the Icelandic volcanic ash cloud which drifted over the continent. This time British ministers were in trouble from airlines and opposition politicians who accused them of dithering over lifting the ban. UK airports remained closed for a day longer than others in Europe. Planes were flying again following the creation of new guidelines by the UK's Civil Aviation Authority (CAA) raising the threshold of ash density in the atmosphere at which flying is deemed safe from zero to 0.002 grams per meter cubed per hour. It said new data collected from test flights and additional analysis from manufacturers over the past few days had "helped to validate a new standard that is now being adopted across Europe."
But the advice received by government and its response to that advice has been questioned. The government says safety was paramount but it is now facing claims for compensation from an angry and already financially-weak airline industry.
Decisions over both mepherdone and volcanic ash were taken using information and political judgement, and both were subject to hard lobbying by self-interested parties. It seems politicians can expect to be damned when they do listen to scientific advice and damned when they ignore it. While scientists are fallible, perhaps we all need to recognise that listening to the information-based expert advice has to be the best route on all occasions.
A couple of weeks later and drugs were forgotten as airports across Europe were shut because of the Icelandic volcanic ash cloud which drifted over the continent. This time British ministers were in trouble from airlines and opposition politicians who accused them of dithering over lifting the ban. UK airports remained closed for a day longer than others in Europe. Planes were flying again following the creation of new guidelines by the UK's Civil Aviation Authority (CAA) raising the threshold of ash density in the atmosphere at which flying is deemed safe from zero to 0.002 grams per meter cubed per hour. It said new data collected from test flights and additional analysis from manufacturers over the past few days had "helped to validate a new standard that is now being adopted across Europe."
But the advice received by government and its response to that advice has been questioned. The government says safety was paramount but it is now facing claims for compensation from an angry and already financially-weak airline industry.
Decisions over both mepherdone and volcanic ash were taken using information and political judgement, and both were subject to hard lobbying by self-interested parties. It seems politicians can expect to be damned when they do listen to scientific advice and damned when they ignore it. While scientists are fallible, perhaps we all need to recognise that listening to the information-based expert advice has to be the best route on all occasions.
Friday, 16 April 2010
Digital Economy Act is a far cry from Digital Britain vision
Chalking out legislation for the internet and safeguarding interests of the consumers, providers and other stakeholders on the web is a tricky business. Just as no one anticipated decades ago how the internet would unfold, it is difficult to formulate today, the legal framework for the internet.
Even as we continue to marvel at the potential of the internet and collaborative web tools for information, communication and day-to-day business, the government has passed the Digital Economy Bill into a law this month that will regulate the areas of digital media in the UK.
The Digital Economy Act has received the Royal Assent this week and will commence in June 2010. It aims at tackling issues such as copyright infringement, electronic publications, functions and powers of Ofcom and orphan works among others. But it fails to acknowledge that amid the web 2.0 revolution, consumers themselves have become distributors of information and it is increasingly difficult to distinguish between the state, the market and the users in the world of internet.
Among other unpopular measures, the act proposes strict rules for illegal file sharers such as a temporary suspension of internet connections for repeated copyright infringement following warnings from their ISPs (internet service providers). It also proposes giving the secretary of state power to update copyright law without parliamentary assent.
Separately, library expertss think proposed amendments to the orphan works Clause 42 (works with no known owner) pose one of the greatest barriers to mass digitisation of content by the UK's leading national institutions.
The Bill itself was accused of poor legislation and as posing a danger to the society by experts because it could have a significant impact for online activity that are currently poorly understood.
Critics called for more time for public debate and consideration over the issues raised in the Bill and for a more measured approach just as it was approved by the House of Lords a month ago.
We surely need a legal framework for digital activities and we surely need to safeguard business interests of those adversely affected by rampant piracy on the internet. But a hasty third reading of the Bill and enacting it as a law hurriedly before the general elections is dangerous and threatens to restrict the opportunities on the web.
The Act should uphold the principles stated in the Digital Britain report that promises digital inclusion, faster broadband, greater transparency, empowering citizens with internet access and most importantly power and right of information to all.
What we need is a law made judiciously, prudently and after carefully assessing and discussing the impact of the web. The last thing we need now is a regressive, bureaucratic and short-sighted law governing our web practices.
A legislation in the digital arena must follow a measured approach because if a decision backfires it will affect significantly not just what is at stake now but also what is at stake in the future.
Friday, 26 March 2010
China's information potential is too delicious to resist. Even for Google
Turns out that Google is now diverting Chinese users' search through Hong Kong is a telling statement of how lucrative the Chinese search industry is and how reluctant the internet giant is to close its business prospects here.
In the middle of January 2010, the internet giant said it was considering pulling its operations out of China after it alleged that it was a victim of a "sophisticated and targeted" cyber attack originating from the country.
At that time Google said on its blog that the cyber attack which targeted information on Chinese human rights activists, resulted in a loss of its intellectual property. And China responded saying foreign internet companies may do business there "according to the law".
However, immediately reacting to the alleged attack, Google threatened to leave Chinese market completely and experts said its competitors including Microsoft and China's local search giant Baidu.com are set to benefit from Google's back-out plan.
Perhaps Google imagined other American technology companies including Microsoft to follow suit but as that did not happen on a mass scale, Google has sought a perfectly legal way of diverting traffic to its servers in Hong Kong.
Its latest plan comes just days after advertisers wanted clarity on Google's business plans in China.
When Google launched in China in 2006, it agreed to abide by China's regulations and to operate a censored site. Besides the company abides by the rules in different countries within the EU too where it operates.
That's why Google's decision seems to be far from being a true stand against Chinese censorship but instead a smart and legal move to hook on to China's vast potential of internet users by adopting a middle ground. It demonstrates Google's aspiration of having its cake and eating it too. An information business decision one can only empathise with.
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On a different note altogether, can't wait to see how Britons reacts to News Corporation's plan of erecting a pay-wall this June on the digital version of UK national daily The Times and sister publication The Sunday Times. Under this move, readers will have to pay £1 for a day's access and £2 for a week's access to Times newspaper online.
Wednesday, 24 March 2010
IWR is now on Twitter
You can follow Information World Review at Twitter.com/iwronline.
Follow us, update us and share information with us on every industry detail that fascinates you, surprises you or even leaves your head scratching for more information.
Wednesday, 3 March 2010
Twitter's ad plans bold but boring
It is no surprise that Twitter is considering to introduce advertising into its service. But why has it adopted the traditional model of advertising - an umbrella model affecting all of its half a million users?
In 2009, just three years since its launch, Twitter was valued at $1bn (£630m). Even before it had made any substantial revenue strategy, it was close to securing $100m funding from a consortium of investors. We knew advertising plans would soon follow.
The micro-blogging site has started addressing the issues that stopped it from accessing advertising revenue which is derived out of data on its site. The company's tweet said it is developing its own tools to provide features on the site that are currently provided by third party desktop clients.
Third party services include features such as geolocations- crucial to advertising and is now offered by service providers such as Tweetdeck, Seesmic Desktop and Echofon .
Twitter has decided to go down the Google way of displaying ads with its search results and not by incorporating them into actual feeds. This means for instance if you do a search on laptops, it would feature Sony or Dell deals ads. The adverts will follow general Twitter principle of 140 characters.
What is surprising is its choice of traditional advertising model. Before securing funding, in May last year, the site said banner advertising was not of interest. Later on, it said it was open to advertising.
While, it is a relief to know that the actual feeds would be free of ads as of now, it is likely that its investors could put further pressure on the site to generate more revenue through banners, user feed-based ads and even meaning-based behaviour-targeted ads. What worked for Google may not work for Twitter- people used Google primarily for search hence, its advertising on search was spot on.
It could have subjected advertising to specific product enquiry tweets. It could have accessed revenue from large businesses by allowing them to post their updates- for instance a Lufthansa tweet that a London-Frankfurt flight is delayed. Followers get their information and Lufthansa communicates effectively but pays a price. Or even a product inquiry tweet by a user asking whether Virgin is better or Sky? There can be a million ways rather than going down the Google lane.
The beauty of Twitter was its neutrality and the ability to post data real time using mobile devices. The popularity and use of the site was so overwhelming that the US has allowed army troops to use the feature and it is now used by corporations and businesses for corporate communications, e-learning through social web and even raising help for natural disasters.
Move towards traditional advertising may have come a bit too soon even before the service is fully explored and exploited. Some enterprises and sensitive groups are likely to back out while it is mulling advertising plans and Twitter for information's sake would be a thing of past.
-Archana Venkatraman
Monday, 18 January 2010
Rising use of social web amid disasters
The communication, collaboration, networking and coming together of people after the unprecedented and devastating earthquake in Haiti has once again illustrated the importance of social web.
As the traditional channels of communications collapsed in the area and as rescue professionals were stuck away for a while before getting to the scene of disaster to help victims, Tweeters, Facebookers, charity organisations and users of other social media tools collaborated to share information, raise cash and check whereabouts of the loved ones.
Immediately after the disaster struck, social web was full of minute-by-minute updates, appeal for help, witness accounts and some stomach curdling pictures from the scene.
Even now, thousands of web users from around the world are continuing to come to social networking sites for sharing news in the aftermath of the earthquake and are searching for news about missed relatives.
Twitter's "Trending Topics" today focus around- "Help Haiti" and "Yele"- posts that are raising funds for the victims. It was reported that major media channels connected with aid workers through Skype as phone lines were dead and redundant.
This latest disaster highlights the way social media sites have evolved and used as a means of raising global awareness and even for campaigning. In the past we have seen the effective use of social web in environmental campaigning, Iran elections, Hudson bay plane landing and more recently in the support shown towards Google's exit from China.
The first pictures of the Hudson bay plane incident was out on Twitter and then on terrestrial news channels where as in Iran, the authorities could not control the expression of displeasure through Twitter by Iranians.
More recently, social web has given people an alternative medium to be heard and be heard effectively.
The opinion of people and their information in these websites are so binding and hard to ignore that it helps not just raise awareness and bring transparency but force the authorities to act in favour of the emotions and views expressed through the web.
How social networking sites and the web in general have proactively played their roles in enabling loved ones get in touch with or know the whereabouts of the victims of the unprecedented earthquake in Haiti will go a long way in calming their critics.
Monday, 21 December 2009
This Christmas is all about turkey and yes Twitter
It's Christmas time and most information professionals are wrapping up their data projects to spend time with their loved ones.
But professionals may still have their nerves on the market, thanks to the rise and adoption of social web and mobile computing devices and impressive broadband promises in 2009 alone.
Info pros can pat themselves on their back for helping their organisations sail through the tough economic conditions after being entrusted the task of maintaining their organisation's data management capabilities, communication activities and keeping up with technology all on a shoestring budget.
As we look to come out of this deep recession at the start of the next year, their roles will become more exciting yet crucial and challenging. It will be in the next twelve months that info pros can demonstrate how their organisations gained after allowing these professionals to integrate social media in their professional activities; how their digitisation process has helped their companies to be in sync with technological advancements and how investing in right information solutions and subscribing to the right products have given their companies an edge over competition.
But it is also in the next twelve months that businesses would fail to see impact of projects initiated by info pros. If info pros cannot tangibly showcase how much, for instance Twitter has helped their marketing and communications arm in reaching out to the public, their traditional colleagues will get only further cynical. Experts have said that social media can do wonders to businesses, but info pros must be able to quantify the benefits and have the facts and figures ready.
Likewise, if research and academic info pros are not able to justify investing in information technologies, cash-strapped institutions will feel they have "wasted" money. Also if professionals have released exclusive data and products online for free which has backfired, their organisations will feel betrayed.
Amid increased pressure in 2010 when their initiatives will start showing results, info pros need confidence and conviction to justify themselves and assure their slightly-wary organisations that all steps have indeed been in the right direction.
Gathering such information may not be daunting with today's information feeds, measuring technologies and social media.
Happy holidays and of course, happy holiday tweeting!
But professionals may still have their nerves on the market, thanks to the rise and adoption of social web and mobile computing devices and impressive broadband promises in 2009 alone.
Info pros can pat themselves on their back for helping their organisations sail through the tough economic conditions after being entrusted the task of maintaining their organisation's data management capabilities, communication activities and keeping up with technology all on a shoestring budget.
As we look to come out of this deep recession at the start of the next year, their roles will become more exciting yet crucial and challenging. It will be in the next twelve months that info pros can demonstrate how their organisations gained after allowing these professionals to integrate social media in their professional activities; how their digitisation process has helped their companies to be in sync with technological advancements and how investing in right information solutions and subscribing to the right products have given their companies an edge over competition.
But it is also in the next twelve months that businesses would fail to see impact of projects initiated by info pros. If info pros cannot tangibly showcase how much, for instance Twitter has helped their marketing and communications arm in reaching out to the public, their traditional colleagues will get only further cynical. Experts have said that social media can do wonders to businesses, but info pros must be able to quantify the benefits and have the facts and figures ready.
Likewise, if research and academic info pros are not able to justify investing in information technologies, cash-strapped institutions will feel they have "wasted" money. Also if professionals have released exclusive data and products online for free which has backfired, their organisations will feel betrayed.
Amid increased pressure in 2010 when their initiatives will start showing results, info pros need confidence and conviction to justify themselves and assure their slightly-wary organisations that all steps have indeed been in the right direction.
Gathering such information may not be daunting with today's information feeds, measuring technologies and social media.
Happy holidays and of course, happy holiday tweeting!
Tuesday, 15 December 2009
NLA got aggregator to remove newspaper links but nobody sure of copyright
Newspaper publishers and NLA may have won the battle against content aggregators, but can they really claim victory?
Not until copyright laws define and cover online aggregation service.
NewsNow, the UK content aggregator is set to remove links to most national newspapers after a row with the Newspaper Licensing Agency (NLA).
The site will pull links out of its subscription service that relates to content from titles of eight major newspaper groups - including Guardian Media Group, News International, Telegraph Media Group, Associated Newspapers and Independent News & Media- who own the NLA.
NewsNow's move comes after a debate with NLA after the agency launched a crackdown aggregators, PR agencies and all organisations that recycle links for commercial purposes. It announced of plans to claim copyright fees against organisations which share press cuttings by emailing links to newspaper articles on an industrial scale starting from January 2010.
NLA also aimed at charging web-based news aggregators who collect news headlines, make their own feeds, tailor-make it and distribute it widely to businesses and then profit from it (the B2B service providers).
This crackdown is to ensure that a typical aggregator such as NewsNow, which links to content from newspapers and provides them to business on subscription, would be expected to pay up to £10,000 as "web database license fees".
It is clear that NLA has attempted to introduce a new revenue stream at a time when newspaper publishers are losing to freely accessible information on the internet.
NLA spokesman Andrew Hughes clarified that it will not charge backdated fees and will not charge users sharing news links for free. "Our new licences only to paid-for web aggregation services, free-to-use services are unaffected. Web aggregators copy and index website content. This requires the consent of the content owner, and charging those who use website content commercially is fair and reasonable. The reason NewsNow and most other aggregators have accepted our proposals is that detailed legal advice supports our position."
NLA said that all of the major paid-for UK web aggregators except Meltwater have agreed licenses. Meltwater's resistance and NewsNow's plans to remove links than agree to pay license-fees demonstrates the reluctance in the aggregation business to pay because, according to them, their service constitutes "content-search2.
In the last few months the debate between aggregators and publishers has been whether aggregation is a search service or content copying because existing copyright law does not cover aggregation.
While NLA thinks aggregators must pay, legal experts point that circulation of hyperlinks cannot be an infringement of copyright, and that the newspapers' own 'Print 'and 'Email a Friend' icons allow any user to access the article directly, without payment.
In a report, Robin Fry of Beachcroft said: "Most businesses have abandoned the circulation of physical press cuttings, leaving it to individuals to access stories direct from the newspaper websites. The broadsheets clearly allow this on their websites but the NLA still seem to be pursuing businesses for licences which are simply not needed.
"Our aim is to demystify the situation, as we have seen an increase in enquiries from clients on this issue, who are understandably baffled by the numerous and complicated rules and fees in this area. It's quite possible for organisations to access all their press cuttings at no cost whilst staying within the law.
"The NLA has a responsibility to explain the correct legal situation to those it seeks copyright fees from - but at the moment, many are entering into licences - and possibly paying backdated 'indemnity' fees - without really understanding if these are needed for their business."
The battle will only get bitter unless a legal framework is put in place soon.
Not until copyright laws define and cover online aggregation service.
NewsNow, the UK content aggregator is set to remove links to most national newspapers after a row with the Newspaper Licensing Agency (NLA).
The site will pull links out of its subscription service that relates to content from titles of eight major newspaper groups - including Guardian Media Group, News International, Telegraph Media Group, Associated Newspapers and Independent News & Media- who own the NLA.
NewsNow's move comes after a debate with NLA after the agency launched a crackdown aggregators, PR agencies and all organisations that recycle links for commercial purposes. It announced of plans to claim copyright fees against organisations which share press cuttings by emailing links to newspaper articles on an industrial scale starting from January 2010.
NLA also aimed at charging web-based news aggregators who collect news headlines, make their own feeds, tailor-make it and distribute it widely to businesses and then profit from it (the B2B service providers).
This crackdown is to ensure that a typical aggregator such as NewsNow, which links to content from newspapers and provides them to business on subscription, would be expected to pay up to £10,000 as "web database license fees".
It is clear that NLA has attempted to introduce a new revenue stream at a time when newspaper publishers are losing to freely accessible information on the internet.
NLA spokesman Andrew Hughes clarified that it will not charge backdated fees and will not charge users sharing news links for free. "Our new licences only to paid-for web aggregation services, free-to-use services are unaffected. Web aggregators copy and index website content. This requires the consent of the content owner, and charging those who use website content commercially is fair and reasonable. The reason NewsNow and most other aggregators have accepted our proposals is that detailed legal advice supports our position."
NLA said that all of the major paid-for UK web aggregators except Meltwater have agreed licenses. Meltwater's resistance and NewsNow's plans to remove links than agree to pay license-fees demonstrates the reluctance in the aggregation business to pay because, according to them, their service constitutes "content-search2.
In the last few months the debate between aggregators and publishers has been whether aggregation is a search service or content copying because existing copyright law does not cover aggregation.
While NLA thinks aggregators must pay, legal experts point that circulation of hyperlinks cannot be an infringement of copyright, and that the newspapers' own 'Print 'and 'Email a Friend' icons allow any user to access the article directly, without payment.
In a report, Robin Fry of Beachcroft said: "Most businesses have abandoned the circulation of physical press cuttings, leaving it to individuals to access stories direct from the newspaper websites. The broadsheets clearly allow this on their websites but the NLA still seem to be pursuing businesses for licences which are simply not needed.
"Our aim is to demystify the situation, as we have seen an increase in enquiries from clients on this issue, who are understandably baffled by the numerous and complicated rules and fees in this area. It's quite possible for organisations to access all their press cuttings at no cost whilst staying within the law.
"The NLA has a responsibility to explain the correct legal situation to those it seeks copyright fees from - but at the moment, many are entering into licences - and possibly paying backdated 'indemnity' fees - without really understanding if these are needed for their business."
The battle will only get bitter unless a legal framework is put in place soon.
Sunday, 6 December 2009
Google's absence at OI '09 was conspicuous
As the three-day Online Information 2009 conference wrapped up in London yesterday [Thursday], most information professionals in public and private sector organisations as well as the information technology professionals left the premises a little wiser on how to deal with the emerging social technologies, knowledge management, information management in recession, digitisation and preservation and even hard engineered semantic web technology.
But some were left scratching their heads too- those reluctant to take the "risky" dive into the social web, those adopting the traditional digitisation and preservation technoques, those operating on tighter budgets and those wanting more technology democracy in their workplaces.
The message came stark and clear to these reluctant professionals - you have to do it now, you have to do it fast and you have to do it right.
The professionals attended the sessions in all their sincerity, aiming to take away something effective and useful to their institutions' boardrooms. We saw it all- experts presenting their information, offering case studies and juggling questions while the information audience absorbing the information and advice, counter-arguing, questioning, agreeing and collaborating.
The closing keynote session may have already set the agenda for next year- a "Google dominated" session where experts provided insights on how Google will shape the information landscape in 2010.
In addition to the final session, many questions and discussions in individual sessions for three days too were focused on Google and that's what I want to say- Google's absense at the event was conspicuous.
While we had panelists praise as well as critisise Google and predict its move next year, at the next Online Information conference, we want to hear from the search giant about its own plans. During the post-session discussions over a few glasses of wine, I could hear some professionals expressing their frustration over predictions and not hard facts about what Google will embark on in the coming year.
And another issue that struck me was the absence of professionals who chalk out the social web policy within their organisations. Some librarians were keen to understand ways to develop a social web strategy only to find themselves full of knowledge but helpless to implement as they were not directly responsible for these strategies.
An information-explosive event, I am already beginning to think about the next OI conference where we must question experts on trends they wrongly predicted, on questions we missed to ask, on failing to spot opportunities and see more experts from internet giants who are shaping the future of online information at a lightening speed.
But some were left scratching their heads too- those reluctant to take the "risky" dive into the social web, those adopting the traditional digitisation and preservation technoques, those operating on tighter budgets and those wanting more technology democracy in their workplaces.
The message came stark and clear to these reluctant professionals - you have to do it now, you have to do it fast and you have to do it right.
The professionals attended the sessions in all their sincerity, aiming to take away something effective and useful to their institutions' boardrooms. We saw it all- experts presenting their information, offering case studies and juggling questions while the information audience absorbing the information and advice, counter-arguing, questioning, agreeing and collaborating.
The closing keynote session may have already set the agenda for next year- a "Google dominated" session where experts provided insights on how Google will shape the information landscape in 2010.
In addition to the final session, many questions and discussions in individual sessions for three days too were focused on Google and that's what I want to say- Google's absense at the event was conspicuous.
While we had panelists praise as well as critisise Google and predict its move next year, at the next Online Information conference, we want to hear from the search giant about its own plans. During the post-session discussions over a few glasses of wine, I could hear some professionals expressing their frustration over predictions and not hard facts about what Google will embark on in the coming year.
And another issue that struck me was the absence of professionals who chalk out the social web policy within their organisations. Some librarians were keen to understand ways to develop a social web strategy only to find themselves full of knowledge but helpless to implement as they were not directly responsible for these strategies.
An information-explosive event, I am already beginning to think about the next OI conference where we must question experts on trends they wrongly predicted, on questions we missed to ask, on failing to spot opportunities and see more experts from internet giants who are shaping the future of online information at a lightening speed.
Monday, 23 November 2009
Will the digital economy bill backfire?
The government used the Queen's speech to introduce a Digital Bill that will "enhance UK's digital economy" by effectively tackling the copyright infringement online and improving digital infrastructure and content technologies.
Realising that rapid digital technological evolution calls for legislation that can resolve digital information issues such as file-sharing on the internet, book digitisation, internet privacy and even copyright violations on the web, the government has outlined its roadmap.
Addressing one of the most pressing concerns of the digital age, the proposed Bill aims at providing essential support for creative industries in a digital world, through proposals on online copyright infringement and changes to copyright licensing.
Through one of its primary elements - Online infringement of copyright - it will tackle widespread copyright infringement via a two-stage process. First by making legal action more effective and educating consumers about copyright online. Secondly through reserve powers, if needed, to introduce technical measures, such as disconnection.
But legal experts say the bill could bring in unexpected registration requirements and government control over online libraries and many other rights owners. They may need to register with the government, pay annual registration fees and be subject to codes of practice, backed up by criminal sanctions, if provisions regarding the control of 'licensing bodies' are brought in.
Copyright expert, Robin Fry, a partner at Beachcroft, said: "The government might have been thinking about the UK's fourteen main collecting societies - but unless there's a radical rethink any business selling rights to use copyright material could be forced to confront a new licensing regime.
He added: "The IT, information and the media industries have not yet picked up on the impact of this proposed law. There will be consternation in Soho and confusion in Shoreditch. This Bill already needs a desperate overhaul."
And the ISP association said they strongly oppose the proposals. The Bill also commits to public service content in a rapidly changing broadcasting landscape, through action on the provision of news in the nations, regionally and locally.
This illustrates the complexities of tackling copyright issues and other digital information related issues by playing catch-up. In a reactionary bid to tackle copyright concerns with new legislation, we are running a risk of chalking out hasty and sweeping rules that may, in fact, harm creativity.
The problems of mass digitisation and copyright and security must be resolved through due diligence, debates and inputs from experts working in the information industry. It must uphold the principles of existing copyright framework that is fair to creative enterprises and amend it to fit to the digital age rather than launching a new bill exclusively relating to the web. In addition, state intervention in the broadcast of news will only delay the flow of information to users.
Lastly, We have always argued on this blog that it is time to drop the silo approach. As complexities of having 27 varied copyright legislations across the EU challenge us, introducing a nation-specific bill will only double the woes of the European wide plan to address these concerns.
We don't need to be arm-twisted by the government, we need a bill that will resolve digital problems without impeding UK's digital growth and without limiting the amount of information accessed by the public.
Realising that rapid digital technological evolution calls for legislation that can resolve digital information issues such as file-sharing on the internet, book digitisation, internet privacy and even copyright violations on the web, the government has outlined its roadmap.
Addressing one of the most pressing concerns of the digital age, the proposed Bill aims at providing essential support for creative industries in a digital world, through proposals on online copyright infringement and changes to copyright licensing.
Through one of its primary elements - Online infringement of copyright - it will tackle widespread copyright infringement via a two-stage process. First by making legal action more effective and educating consumers about copyright online. Secondly through reserve powers, if needed, to introduce technical measures, such as disconnection.
But legal experts say the bill could bring in unexpected registration requirements and government control over online libraries and many other rights owners. They may need to register with the government, pay annual registration fees and be subject to codes of practice, backed up by criminal sanctions, if provisions regarding the control of 'licensing bodies' are brought in.
Copyright expert, Robin Fry, a partner at Beachcroft, said: "The government might have been thinking about the UK's fourteen main collecting societies - but unless there's a radical rethink any business selling rights to use copyright material could be forced to confront a new licensing regime.
He added: "The IT, information and the media industries have not yet picked up on the impact of this proposed law. There will be consternation in Soho and confusion in Shoreditch. This Bill already needs a desperate overhaul."
And the ISP association said they strongly oppose the proposals. The Bill also commits to public service content in a rapidly changing broadcasting landscape, through action on the provision of news in the nations, regionally and locally.
This illustrates the complexities of tackling copyright issues and other digital information related issues by playing catch-up. In a reactionary bid to tackle copyright concerns with new legislation, we are running a risk of chalking out hasty and sweeping rules that may, in fact, harm creativity.
The problems of mass digitisation and copyright and security must be resolved through due diligence, debates and inputs from experts working in the information industry. It must uphold the principles of existing copyright framework that is fair to creative enterprises and amend it to fit to the digital age rather than launching a new bill exclusively relating to the web. In addition, state intervention in the broadcast of news will only delay the flow of information to users.
Lastly, We have always argued on this blog that it is time to drop the silo approach. As complexities of having 27 varied copyright legislations across the EU challenge us, introducing a nation-specific bill will only double the woes of the European wide plan to address these concerns.
We don't need to be arm-twisted by the government, we need a bill that will resolve digital problems without impeding UK's digital growth and without limiting the amount of information accessed by the public.
Tuesday, 17 November 2009
The answer is with you, stupid
CrossKnowledge, the European expert in the remote development of leadership and management skills through new technologies, wanted to look at the social web from "every possible" angle, certain that it is the future of business, communication and information exchange. Interesting no one thought of conducting such an experiment before!
It asked the opinion of five observers from very different segments of the information sector- a publisher of web 2.0 solutions, a consultant specialising in social networks, an HR executive, a sociologist and a teacher - to study the impact of social networking on a company's strategic vision, structure and leadership.
The academic described the new forms of work organisation; another expert spoke about the impact of 2.0 applications in development practices and skills management; a third expert explained the link between tools and bu¬siness; the consultant spoke of his understanding of the impact of so¬cial networks on business; and finally the HR professional described the implementation of a tool created within a mobile phone company.
It found that the culture of exchange and openness encouraged by social networking sites enables companies to accelerate their decision-making processes, and increase their capacity for innovation and commercial productivity; social networks boost a company's competitiveness by providing it with improved responsiveness. Far more than just a technological revolution, the predicted arrival of the company as community translates above all into a cultural change.
By creating a networked organisation, social media encourage the lasting participation of employees, clients and partners, which in turn prompts reflection on both management's role in the corporate structure and the form that training takes.
That social media are about more than just technology, they're also all about combining social interaction and content creation: they use collective human intelligence, in the spirit of online collaboration. Consequently, the impact of professional networks will change the actual structure of corporate strategy.
Of course, collating such information is extremely useful for businesses and institutions that look to integrate social web in their communication strategy and allow technology democracy. But the ultimate factor that determines the direction of the social web is the user himself.
This is the beauty of interactive social web - making every user a publisher, researcher, aggregator, information provider and content generator. And he, who is empowered by the social web, must form a crucial part of such a research if we are to understand the mysterious world of web 2.0. Ask yourself why you use it, how you use it and what it has done to your personal and professional life, if you want social web explanations.
It asked the opinion of five observers from very different segments of the information sector- a publisher of web 2.0 solutions, a consultant specialising in social networks, an HR executive, a sociologist and a teacher - to study the impact of social networking on a company's strategic vision, structure and leadership.
The academic described the new forms of work organisation; another expert spoke about the impact of 2.0 applications in development practices and skills management; a third expert explained the link between tools and bu¬siness; the consultant spoke of his understanding of the impact of so¬cial networks on business; and finally the HR professional described the implementation of a tool created within a mobile phone company.
It found that the culture of exchange and openness encouraged by social networking sites enables companies to accelerate their decision-making processes, and increase their capacity for innovation and commercial productivity; social networks boost a company's competitiveness by providing it with improved responsiveness. Far more than just a technological revolution, the predicted arrival of the company as community translates above all into a cultural change.
By creating a networked organisation, social media encourage the lasting participation of employees, clients and partners, which in turn prompts reflection on both management's role in the corporate structure and the form that training takes.
That social media are about more than just technology, they're also all about combining social interaction and content creation: they use collective human intelligence, in the spirit of online collaboration. Consequently, the impact of professional networks will change the actual structure of corporate strategy.
Of course, collating such information is extremely useful for businesses and institutions that look to integrate social web in their communication strategy and allow technology democracy. But the ultimate factor that determines the direction of the social web is the user himself.
This is the beauty of interactive social web - making every user a publisher, researcher, aggregator, information provider and content generator. And he, who is empowered by the social web, must form a crucial part of such a research if we are to understand the mysterious world of web 2.0. Ask yourself why you use it, how you use it and what it has done to your personal and professional life, if you want social web explanations.
Thursday, 29 October 2009
Google's Powermeter helps monitor energy and perhaps even rescues social media
Google has launched a software application in the UK that will give consumers information about their energy consumption, usage pattern and carbon footprint thereby enabling them to save both money and energy. The "opt-in" tool receives information from utility smart meters and energy management devices and provides it to customers on their screens.
Currently Google just has a deal with energy supplier first:utility in the UK. Users of other energey suppliers need to install a sensor device AlertMe Energy (for £69) to their meters and then view the data for an additional £3 monthly charges.
Powermeter provides energy information in the form of graphs on a daily, weekly or monthly basis and enables users to compare their usages and derive their average use.
However, in keeping up with users' demands for interactive tools, Powermeter aims to allow users to share their energy habits, tips and light-hearted energy-saving competitions, according to a report in the Guardian.
Google has expressed its wish to bring the social element on to the software, perhaps for a more robust uptake. But here in lies the future of interactive media - an innovative application build on the premise of providing crucial information and then building the interactive element on to it. A refreshing shift from standalone social media websites.
As rapid advances are being made in the web 2.0 tools and interactive technologies, several studies and surveys suggest that most of the user-generated content in Twitter is "banter" and that such tools are hampering people's productivity at workplaces.
Almost simultaneusly, niche and focus-group based social media applications such as Springer's The NeuroNetwork for neurology researchers and Sage's Methodspace to discuss research methodologies among others are proving beneficial in peer-to-peer information sharing, discussions and advice.
The primary function of the web - accurate information provision - was hijacked amid the launch of a slew of purely user-generated content through the latest web 2.0 tools.
Powermeter- that displays information on the web on users' customised iGoogle page brings progress in the area of information provision. It brings to our screens crucial information that is otherwise difficult to access and then builds interactive technologies around it, suggesting evolution in the mainstream social media space.
Currently Google just has a deal with energy supplier first:utility in the UK. Users of other energey suppliers need to install a sensor device AlertMe Energy (for £69) to their meters and then view the data for an additional £3 monthly charges.
Powermeter provides energy information in the form of graphs on a daily, weekly or monthly basis and enables users to compare their usages and derive their average use.
However, in keeping up with users' demands for interactive tools, Powermeter aims to allow users to share their energy habits, tips and light-hearted energy-saving competitions, according to a report in the Guardian.
Google has expressed its wish to bring the social element on to the software, perhaps for a more robust uptake. But here in lies the future of interactive media - an innovative application build on the premise of providing crucial information and then building the interactive element on to it. A refreshing shift from standalone social media websites.
As rapid advances are being made in the web 2.0 tools and interactive technologies, several studies and surveys suggest that most of the user-generated content in Twitter is "banter" and that such tools are hampering people's productivity at workplaces.
Almost simultaneusly, niche and focus-group based social media applications such as Springer's The NeuroNetwork for neurology researchers and Sage's Methodspace to discuss research methodologies among others are proving beneficial in peer-to-peer information sharing, discussions and advice.
The primary function of the web - accurate information provision - was hijacked amid the launch of a slew of purely user-generated content through the latest web 2.0 tools.
Powermeter- that displays information on the web on users' customised iGoogle page brings progress in the area of information provision. It brings to our screens crucial information that is otherwise difficult to access and then builds interactive technologies around it, suggesting evolution in the mainstream social media space.
Friday, 16 October 2009
Social media technologies must do what they say
Micro-blogging website Twitter has managed to secure a "significant round of funding" from five investment firms, as was revealed through the blog post of its co-founder Evan Williams.
The new funding has reportedly come from two new investors Insight Venture Partners and T R Price, as well as its existing funders Institutional Venture Partners, Spark Capital and Benchmark Capital.
There are two problems to start with. First is that Williams was not as candid about the exact amount of investment because the investors want the deal to be a private affair. Isn't web 2.0 all about sharing information and encouraging transparent and candid conversations? Internet has liberated information and has always preached professionals to provide information. Shouldn't it apply the same rules to itself?.
Unless social media companies including Facebook - which is also known for shying away from sharing plans, projections and security measures - come out in the open, it is hard for information professionals who want to capitalise on these tools to chart out their plan or realise the potential.
Amid tight budgets, it's extremely important for marketers too to define the return on investment and unless there is more information, it is hard to define ROI. The lack of information also hinders discussion on whether the amount of investment was right in the first place. And it does not set a basis to evaluate other social media technologies.
Also presumably, Twitter has secured the funds and valued itself on the basis of its whopping 45 million users in its three-year history and expecting this to grow exponentially.
Twitter is planning to roll out adverts and even provide companies with initial insight and market reaction. But the second problem is that because information on web2.0 applications are user-generated, scattered across multiple platforms and at different times, professionals and advertisers would find it difficult to target the right information for the right set of audience.
There has to be more collaboration of content in the social media technologies before any plans to leverage on them take to the sky. And there definitely needs to be more engagement between users and social media companies.
The new funding has reportedly come from two new investors Insight Venture Partners and T R Price, as well as its existing funders Institutional Venture Partners, Spark Capital and Benchmark Capital.
There are two problems to start with. First is that Williams was not as candid about the exact amount of investment because the investors want the deal to be a private affair. Isn't web 2.0 all about sharing information and encouraging transparent and candid conversations? Internet has liberated information and has always preached professionals to provide information. Shouldn't it apply the same rules to itself?.
Unless social media companies including Facebook - which is also known for shying away from sharing plans, projections and security measures - come out in the open, it is hard for information professionals who want to capitalise on these tools to chart out their plan or realise the potential.
Amid tight budgets, it's extremely important for marketers too to define the return on investment and unless there is more information, it is hard to define ROI. The lack of information also hinders discussion on whether the amount of investment was right in the first place. And it does not set a basis to evaluate other social media technologies.
Also presumably, Twitter has secured the funds and valued itself on the basis of its whopping 45 million users in its three-year history and expecting this to grow exponentially.
Twitter is planning to roll out adverts and even provide companies with initial insight and market reaction. But the second problem is that because information on web2.0 applications are user-generated, scattered across multiple platforms and at different times, professionals and advertisers would find it difficult to target the right information for the right set of audience.
There has to be more collaboration of content in the social media technologies before any plans to leverage on them take to the sky. And there definitely needs to be more engagement between users and social media companies.
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